The Aksel icon comes from Tifinagh, a 5,000-year-old alphabetic script used by the Berber people, a native ethnic group in North Africa, west of the Nile Valley. The Berbers are called imazighen, which means "free men", and Prince Aksel was a Berber leader who fought for the freedom of his people. It is that passion and thirst for freedom that we, as a fashion label, want to promote.
If you look closely at the Aksel icon, the strokes symbolize the figure of a man, representing the official symbol for amazigh, "free man." Aksel's raison d'être is to promote freedom through education and the arts while building one of the best fashion companies in the world, but more than a fashion company, we are a spirit.
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